As advertisers continue to move beyond the digital banner, there’s an increasing need to be additive to consumers’ experiences and nowhere is that experience more pronounced than with mobile apps. We will explore the ins and outs of planning within these consumer-first environments. Join us at the Loews in downtown Minneapolis for an evening of… Continue reading September 2017 Educational – People vs. Cookies
i612's first event of 2018 will focus on the evolving standards for digital advertising experiences, and its impact on client, publisher, and overall industry expectations. In Feb 2018, Google will put into effect the Better Ads Experience Program, which they announced in mid-2017. There will be several changes, but one of the largest is that… Continue reading Brand Safety: Improving the Digital Ad Experience
Need an invite? Contact i612 membership. Advertisers have long understood the power of audio messaging to connect with audiences. Today, audio is experiencing a renaissance with the wide range of digital offerings such as music, podcasts, news, sports, voice search and more. The consumer is taking advantage of the greater choice and personalization available to… Continue reading May 2018 – Educational Event
Predictive Bidding, Chatbots, Machine Learning, Speech and Text Recognition. These applications of AI and more are transforming the ways in which marketers are thinking about media and customer interactions. Join i612 as we explore the world of Artificial Intelligence, both as it exists today as well as where industry experts see us heading in this… Continue reading Lunchtime Educational: AI and Digital Transformation
Join i612 and a panel of experts for a lunch time discussion on the evolution of Digital Out Of Home advertising. Food will be provided. Come with questions! Agenda: 11:00a-12:00p: Check In/Get Lunch 12:00-12:15p: Welcome and Keynote 12:15-12:45p: Panel Discussion 12:45-1:00p: Questions and Closing Remarks Moderator: Michelle Denardo, Media Planner, Fallon Keynote: Ian Dallimore, VP… Continue reading March 2020 – Educational Lunch – Digital Out Of Home
Join us at the Radisson Blu in Minneapolis for a lunchtime educational event. Details to follow!
i612 is hosting another Zoom panel discussion. Details to follow!
Join i612 for a virtual panel discussion on how the development of new technology and mutually beneficial strategic partnerships can maximize the effectiveness of Out Of Home advertising campaigns and strategies. Keynote Speaker: Ian Dillmore, Lamar Panelists: Eric Sherman (GSTV) Marissa Bernstein (Vistar Media) Travis Borth (Viant)
Join i612 on Wednesay, November 16 at 12:00 Central for an engaging discussion on Advanced TV. Advanced TV is not perfect and we know it. We are crowdsourcing questions and topics so that agency questions can be answered. Sign up for the webinar Some initial talking points will already include: The difference in CPM between… Continue reading 2022 November Educational: The Challenges of Advanced TV
Join i612 for our spring virtual Zoom educational event on gaming & the metaverse. More details, dates, and sponsors to come!