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2022 November Educational: The Challenges of Advanced TV
November 16, 2022 @ 12:00 PM - 1:30 PM
Join i612 on Wednesay, November 16 at 12:00 Central for an engaging discussion on Advanced TV.
Advanced TV is not perfect and we know it. We are crowdsourcing questions and topics so that
agency questions can be answered.
Some initial talking points will already include:
- The difference in CPM between linear television and Advanced TV
- Frequency management challenges with streaming
- Difficulties accessing truly premium inventory at scale
- Proving out digital’s success to more
- Linear-focused or conversion-focused clients
Jordan Looney – Manager of Insights & Analytics @Vizio
Cynthia Clevenger – VP of Marketing @Tubi
Monica Longoria – Head of Product Marketing @LG Ads
Daniel Church – Head of Advanced TV Product @Beachfront
Tom Wolfe – SVP Business Development @Viant
Thanks to our sponsors!