i612’s first event of 2018 will focus on the evolving standards for digital advertising experiences, and its impact on client, publisher, and overall industry expectations.
In Feb 2018, Google will put into effect the Better Ads Experience Program, which they announced in mid-2017. There will be several changes, but one of the largest is that Google Chrome, currently owning 58% of the browser market, will become a native ad blocker. Google plans to stop showing ads on websites that are not compliant to the Better Ads Standard as outlined by the Collation for Better Ads (CBA). These were developed to improve consumer ad experiences.
In addition, an on-going issue with fraud and brand safety persists, as publishers and other vendors must constantly be updating their monitoring to ensure quality ad experiences for both clients and consumers. How are the ad industry and publishers responding and making changes to address these issues so that consumers will have a quality experience and clients will see results? What changes do we expect to see in the short term and long-term to how we buy digital?
11:15a-12:00p: Check In/Get Lunch
12:45-1:00p: Questions and Closing Remarks
Abby McNabb – Media Supervisor, Nina Hale
GumGum – Phil Schraeder President and COO
ZEFR – Justin Morrison Sales Director –Central
MOAT – Andrew Boots Senior Client Partner
RhythmOne – Dan Slivjanovski CMO
Hanna Bartholic- Media Supervisor, McCann
Hope to see you there! Cheers!