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September Educational Event: Now You See Me, Now You Don’t. A Look at Trends in Viewability and Ad Fraud
September 18, 2014 @ 6:00 PM - 9:00 PM
Walk-ins Welcome OR Email Us For an Invitation: [email protected]
Viewability and ad fraud are inescapable in today’s digital landscape. The increased adoption of automated digital media buying platforms throughout the industry has unearthed concerns over inventory control, brand safety, bot activity and viewable impressions. How do digital marketers navigate these mass media platforms, while still ensuring that our brands are protected and that we are actually getting what we pay for? Join us for i612’s September Educational Event where we will feature a panel of some of the top thought leaders in this space to help us navigate and understand the various issues, solutions and methodologies that surround viewability and ad fraud today.
Moderator:
- Angela Jarvis, Sr. Manager of Marketing, Integrated Media, Capella University
Panelists:
- Anne Hunter, SVP, Global Marketing Strategy, comScore
- Dan Mouradain, Product Marketing Director, PointRoll
- Chip Scovic, Chief Revenue Office, Tube Mogul
- Neil Olinger, Media Director, Nina Hale, Inc.
- Additional panelists will be announced soon!
And Thanks, Sponsors!