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September 2017

September 2017 Educational – People vs. Cookies

September 21, 2017 @ 6:00 PM - 10:00 PM

As advertisers continue to move beyond the digital banner, there’s an increasing need to be additive to consumers’ experiences and nowhere is that experience more pronounced than with mobile apps. We will explore the ins and outs of planning within these consumer-first environments. Join us at the Loews in downtown Minneapolis for an evening of thoughtful discussion with key industry leaders to discuss the potential of native in-app experiences and how agencies, advertisers, and publishers can partner to create the…

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March 2018

Brand Safety: Improving the Digital Ad Experience

March 15, 2018 @ 11:30 AM - 1:30 PM
Loews Hotel Minneapolis, 601 1st Ave N
Minneapolis, MN United States
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i612's first event of 2018 will focus on the evolving standards for digital advertising experiences, and its impact on client, publisher, and overall industry expectations. In Feb 2018, Google will put into effect the Better Ads Experience Program, which they announced in mid-2017. There will be several changes, but one of the largest is that Google Chrome, currently owning 58% of the browser market, will become a native ad blocker. Google plans to stop showing ads on websites that are…

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May 2018

May 2018 – Educational Event

May 17, 2018 @ 11:00 AM - 1:00 PM
RADISSON BLU MINNEAPOLIS DOWNTOWN, 35 South Seventh Street
Minneapolis, MN 55402 United States
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Need an invite? Contact i612 membership. Advertisers have long understood the power of audio messaging to connect with audiences. Today, audio is experiencing a renaissance with the wide range of digital offerings such as music, podcasts, news, sports, voice search and more. The consumer is taking advantage of the greater choice and personalization available to them and marketers are following suit with more nuanced targeting and truly integrated audio experiences. We invite you to join i612 for an afternoon of…

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September 2018

Lunchtime Educational: AI and Digital Transformation

September 20, 2018 @ 11:00 AM - 1:00 PM
RADISSON BLU MINNEAPOLIS DOWNTOWN, 35 South Seventh Street
Minneapolis, MN 55402 United States
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Predictive Bidding, Chatbots, Machine Learning, Speech and Text Recognition. These applications of AI and more are transforming the ways in which marketers are thinking about media and customer interactions. Join i612 as we explore the world of Artificial Intelligence, both as it exists today as well as where industry experts see us heading in this burgeoning field. Event registration is by invitation only. Register with your email address to attend this event. Lunch is provided! Agenda: 11:00a-12:00p: Check In/Get Lunch…

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March 2019

March 2019 – Educational Event

March 21 @ 11:00 AM - 1:00 PM
RADISSON BLU MINNEAPOLIS DOWNTOWN, 35 South Seventh Street
Minneapolis, MN 55402 United States
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Connected TV, TV Everywhere, Linear Addressable, Programmatic TV, Video On Demand (VOD). Any television not watched through broadcast, cable, or satellite. As consumer TV habits evolve, they are less concerned with where they are getting their television. As marketers, we are needing to evolve to reach consumers across an increasingly fragmented space and explore new applications of measurement. Join i612 as we explore the world of Advanced TV, both as it exists today as well as where industry experts see us heading in this burgeoning field. Lunch is…

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